keywords research is a set of planned activities aimed towards improving the ranking and relevance of a particular site in the search results of major search engines. It is the act of using keywords and other related elements in a methodical way for the search engine crawlers to locate them and place them in high rank in all search results. This in turn generates more traffic to the site resulting in greater business and revenue for the companies. keywords research a great site with all the useful information is just not enough. Getting it viewed by maximum number of targeted users can actually get you business.